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Radio is not a one-size-fits-all proposition. It’s one of the advantages and calling cards of local radio stations — the ability to reach specific audiences with differing tastes. Understanding differences in music tastes and usage helps validate the effectiveness of radio as a local, targeted medium for advertisers. According to the recent Contemporary Music SuperStudy, Coleman Insights confirmed that while there are commonalities between the tastes of listeners, there are also very clear points of differentiation.

Radio is not a one-size-fits-all proposition. It’s one of the advantages and calling cards of local radio stations — the ability to reach specific audiences with differing tastes. Understanding differences in music tastes and usage helps validate the effectiveness of radio as a local, targeted medium for advertisers. According to the recent Contemporary Music SuperStudy, Coleman Insights confirmed that while there are commonalities between the tastes of listeners, there are also very clear points of differentiation.

Radio is not a one-size-fits-all proposition. It’s one of the advantages and calling cards of local radio stations — the ability to reach specific audiences with differing tastes. Understanding differences in music tastes and usage helps validate the effectiveness of radio as a local, targeted medium for advertisers. According to the recent Contemporary Music SuperStudy, Coleman Insights confirmed that while there are commonalities between the tastes of listeners, there are also very clear points of differentiation.

Last week was National Small Business Week. According to the U.S. Census, there are nearly 30 million small businesses. Small businesses play a crucial role in their local communities. They have a positive impact on the job market, help defray costs/taxes and provide consumers with product/service alternatives. They also help shape and influence the community – just like radio.

Radio is not a one-size-fits-all proposition. It’s one of the advantages and calling cards of local radio stations — the ability to reach specific audiences with differing tastes. Understanding differences in music tastes and usage helps validate the effectiveness of radio as a local, targeted medium for advertisers. According to the recent Contemporary Music SuperStudy, Coleman Insights confirmed that while there are commonalities between the tastes of listeners, there are also very clear points of differentiation.